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New Logo Premiered for Disney Hollywood Studios in WDW

Disney-MGM Studios will be transitioning to a new name — Disney’s Hollywood Studios — effective Jan. 7, 2008. “Mickey still plays a prominent role for us,” said Studios vice-president Michael O’Grattan, “and Hollywood now truly is our middle name.”

As a sneak peak, The Walt Disney World Resort has unveiled the new official logo for the renamed theme park. That probably means we’ll start to see it appearing in the park replacing the old name soon.

I’ve always liked the new name, but I’m not so sure about the new logo. Sure it’s nice having the Big Cheese in there; but something about the way he fits in the ‘O’ and how small he is in proportion to the logo seems wrong to me. Will there be a version of the logo without Mickey that they can use on merchandise that features Mickey, or non-Disney characters, in other ways?

The other thing that bothers me about this logo is the positioning/size of “Hollywood”. It’s off-center, but not aligned all the way to the right either. I guess they wanted to get that tricky drop down with the ‘H’ in there while keeping the tight kerning of the letters..

The little interlocking ‘O’s’ in HollywOOd are cute, but is it really necessary? I also get a slight nautical feeling from the logo, as if the same person who designed this also did the logo work for the Disney Cruise lines. That just may be because the ‘O’s are so perfectly circular they remind me of ship portals.

On the whole, I think the logo will grow on me. It conveys the spirit of Hollywood glamor. It clearly emphasizes the ‘Studio’ aspect of the park, but brings in enough theming leeway for them to start experimenting more with properties not so directly tied to movie production. Plus, I like the art-deco feel.

Scott Power’s piece in the Orlando Sentinel makes a few more interesting points about the park’s new direction. She also makes the point that while MGM may be dropped from the name, that doesn’t mean all the MGM related items and attractions will escorted out of the park (although I’ve heard that some will be).

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